Study Cards on political, media, portray
- The pluralist model
- The dominant-ideology model
- The elite-values model
- The market model
It portrays the media as an ideological marketplace in which a wide range of political views are debated and discussed. Their impact is neutral, in that they tend to reflect the balance of forces within society at large.
Ensuring informed citizenry and enhance the quality of democracy, and keeping government power in check.
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