Study Cards on soft, military, power
- Economic decline; stays big but its competitors (China and India) have been growing much more quickly. --> questioning dollar's position as world's leading currency.
> however, still USA still has the technological lead.
> Damage to its moral authority by the war on terror.
Soft power: co-optive power; it rest on the ability to shape the preferences of other by attraction, rather than coercion.
Draws on resources such as culture, political ideas and foreign policies.
Soft power strategies are seldom effective on their own.
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