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Group behaviour & social (online) networks

Q: Whether individuals deviate or conform from a lonely situation strongly depends on

How they asses the context The correct answer is 'How they asses the context'. In this case it is all about alternatives, These alternatives are part of the context. If the context gives the opportunity to deviate that a situation that looks more attractive, it is more likely that you do that.

13 important questions on Group behaviour & social (online) networks

What is the social identity theory?

Social identity theory (Tajfel & Turner): Other people (that you like or adhere to) influence our attitudes and behaviour and thus our purchase decisions

When are people more likely to stand up for the group?

When it is under threat

When the group self is under threat, people may also decide to stand up for the group (Fig. 2, row e). They will fight to improve their group's outcomes or image when sufficiently committed to the group.
This can happen when Peace Corps workers stand up for the rights of groups in need. They invest effort in the group because they care, even if they are not (fully) included in the group whose interests they protect.
Under threat identity characteristics are often communicated stronger within and between groups, as such similarities are emphasized.

What different kind of groups are there?

In-group or intra-group (have a strong influence on what we do and don't do)
Intergroup relations

Homogeneity
Conflicts

Online groups and interaction

Which one of the statements is the most true about social categorization?

People are seen of embodiments of attributes to a group

Deciding which group affiliations are situationally relevant (social categorization) helps people understand how others relate to them (social comparison) and determines which distinct attributes and behavioral norms are most relevant for them.
People are seen as embodiment of group attributes was the correct answer. In other words we see people as we see the group.

Group processes are everywhere. Explain in your own words how groups maintain their own identity within the group. Use max 100 words.

Groups maintain their identity by making sure people adhere to the group norm. Every time a group norm is used it is reproduced and will gain in strength. As such adhering to the group norm is key and will be managed by punishment, exclusion, praise, gossip etc.

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The narcissism of minor differences

The smaller the differences are, the bigger the conflict is.

Large differences lead to conflicts (hardly burst out in very heavy conflicts)

Israel-Palestine
North Korea-USA

Large conflicts are between groups that differ a little

Cain and Abel (brother murder)
Established and newcomers (Elias)

People most interact with their neighbours (structured relationships because they are so close)
Structural relationships
Articulation of minor differences to distinct from groups a-like
Most threathened by what is close (family/friends/neighbours)
Differences reflect and shape power relations (can lead to murder e.g.)
Order and peace depend on distinction

Intergroup relations are often dynamic. However, some in-group or intragroup relations can take more stable forms. How is this called?

Salient

The correct answer is salient. This is an important aspect of group and inter-group dynamics. It means that certain processes can become more meaningful and therefore remain despite other dynamics (or because of other dynamics)

Views on Intergroup homogeneity

Point of view is important: Are you from in the group or an outsider? Objective differences or relative (from inside) differences?
Threat strengthens identity (bedreiging versterkt identiteit): Groups are salient (can maintain themselves for a longer time)
Homogeneity influences behaviour, choices made

Whether individuals deviate or conform from a lonely situation strongly depends on

How they asses the context

The correct answer is "How they asses the context". In this case it is all about alternatives, These alternatives are part of the context. If the context gives the opportunity to deviate that a situation that looks more attractive, it is more likely that you do that.

Facebook and social comparison

The curse of online friends: (Mukesh & Goncalves, 2013)
People feel happy when they are reminded of how many facebook friends they have
Yet reading status update, self-esteem drops

Espacially for those with a lot of friends

Social comparison lowers self-esteem (people who are leaved out feeling more and more lonely)

Every Wednesday evening a group of youngsters enjoy street racing illegally. A type of racing which is rather dangers in this part of town due to street lay-out. People newly joining the group therefore are sometimes a bit hesitant but in the end adhere to the group behaviour and will join the street racing. Something they never did before. How is this called in SIT:

Adherence

The correct answer is adherence. They adjust their behavior to adhere to a group.

Your own opinion is based upon:
the opinion of others
a well thought consideration of different aspects
given to you by nature
experience and instinct

The opinion of others

Identification with a group depends on two factors. Which are these:
The importance of the self-concept; the intensity of social relations with other members
the importance of the self-concept; the intensity of social relation with members of other groups
the importance of the other in relation to the self; the relation with other members
the importance of the other; the relation with group members

The importance of the self-concept; the intensity of social relations with other members

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Principles of consumer studies

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Group behaviour & social (online) networks

13 important questions on Group behaviour & social (online) networks

What is the social identity theory?

When are people more likely to stand up for the group?

What different kind of groups are there?

Which one of the statements is the most true about social categorization?

Group processes are everywhere. Explain in your own words how groups maintain their own identity within the group. Use max 100 words.

The narcissism of minor differences

Intergroup relations are often dynamic. However, some in-group or intragroup relations can take more stable forms. How is this called?

Views on Intergroup homogeneity

Whether individuals deviate or conform from a lonely situation strongly depends on

Facebook and social comparison

Your own opinion is based upon:the opinion of others a well thought consideration of different aspects given to you by nature experience and instinct

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Your own opinion is based upon:
the opinion of others
a well thought consideration of different aspects
given to you by nature
experience and instinct

a PDF, study it super fast