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Introduction to communication

Q: What is the difference between interactions and conversations?

Interaction : the situation in which two or more objects or events act upon one another to produce a new effect Conversation : expression and exchange of individual ideas through talking with other people

12 important questions on Introduction to communication

An interactive approach to communication

The role of context
Communication and relation
Mutual interpretation and construction
Communication as a part of the process
Non-verbal communication
Aware and unaware

Communication as the co-construction of meaning centers around:

The notion that: in interaction, meaning is constructed

To step back from the traditional sender – receiver model, which is still used for analysis purposes (as you cannot analyse all), it takes into account the complex, dynamic and context dependent elements that influence communication.

What messages in conversations are influenced by?

Speed
Volume
Intonation
Word choice
Moment

Communication essentially centers around the construction of meaning, in interaction we discuss with others what we see as just, wrong or right. Which does not mean that we necessarily agree. Can you give an example from the field of consumer studies in which different perspectives on the same issue are discussed in a conversation, media debate, online etc.?

Many examples are possible:
online foodies discussing with members of opponents on what is healthy food; animal welfare organizations discussing with farmers/producers/retailers;
or sports industry discussing with sportsmen and women what the best diet, training or materials are.
Key in this is that the meaning of a topic is interpreted differently by different actors and the meaning might change (e.g. what we now see as healthy diet is very different from early 1990s).

What are the functions of conversations?

Conversations are used to connect with others
Conversations are used to be different from others
How we regulate depends on culture and individual differences
Key-concept: framing

Social movements, e.g. pressure groups or food movements, often come into being through:

Likeminded people silenced in other communities finding each other in, often, online communities

Often people who have diverging opinions do not speak up as this is socially not accepted. In online communities however they might find others who agree with them. Here social movements can start with huge impact. Showing how conversations can have an impact on society.

What was the consequence of company centric value creation?

A focus on the right target group, and the exchange

Needless to say, the traditional concept of a market is company-centric. So is the process of value cre- ation. Consequently, firms conceptualize customer- relationship management as targeting and managing the “right” customers. Firms focus on the locus of interaction—the exchange—as the locus of economic value extraction
The traditional focus, which is to a certain extend still important, focussed mainly on the sole moment of exchange with the target group.

What is the difference between interactions and conversations?

Interaction: the situation in which two or more objects or events act upon one another to produce a new effect
Conversation: expression and exchange of individual ideas through talking with other people

Key-aspects in communication between consumers are:

All of these are key aspects (Dialogue and framing; social networks and social movements; Overcoming differences through interaction)

Looking at the clip and literature these are the main themes that are discussed. In the following part we will discuss them even more.

A way to frame the issue:

The problem/issue
The solution
A relation between the two

Different frames of problem/solution

You can frame your message in different ways

Energy conservation: safe energy versus waste energy
Talk about outcomes attained or avoided (not attained)

You will save money/environment versus you will not save money/environment

Framing is a way of communicating a certain part of information and leave out others. In interaction, frame and constructed based on:

issue, relation and process
goals, expectations and experiences
process and problem
uncertainty and experiences

Issue, relation and process

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Principles of consumer studies

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Introduction to communication

12 important questions on Introduction to communication

An interactive approach to communication

Communication as the co-construction of meaning centers around:

What messages in conversations are influenced by?

What are the functions of conversations?

Social movements, e.g. pressure groups or food movements, often come into being through:

What was the consequence of company centric value creation?

What is the difference between interactions and conversations?

Key-aspects in communication between consumers are:

A way to frame the issue:

Different frames of problem/solution

Framing is a way of communicating a certain part of information and leave out others. In interaction, frame and constructed based on:issue, relation and processgoals, expectations and experiences process and problem uncertainty and experiences

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Framing is a way of communicating a certain part of information and leave out others. In interaction, frame and constructed based on:

issue, relation and process
goals, expectations and experiences
process and problem
uncertainty and experiences

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