Effectuation
3 important questions on Effectuation
What is the main argument of the paper by Lans(2020)?
“entrepreneurship should not only be seen in the light of economic growth and innovation but also as a potential driver for addressing broader problems including social and environmental challenges: contributing directly to the well-known Sustainable
Developments Goals (SGDs)”
What is the core element of entrepreneurship according to Lans?
- Recognition, evaluation and pursuit of business opportunities.
- No one ideal type of entrepreneur, no best way
What are the basic contets of the effectuaiton theory?
- The 5 principles
- A way of thinking and set of heuristics
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