Customer discovery and validation - Paper: Value Proposition Design
3 important questions on Customer discovery and validation - Paper: Value Proposition Design
What is the main goal of the book 'value proposition design'?
A no-nonsense "how-to-do" book that helps you identify and understand customer segments and offers you the tools to design razor-sharp value propositions, which ensure the success of your chosen business model.
What are the 4 steps in book?
- Canvas
- Design
- Test
- Evolve
What is the difference between VPC and BMC
Vpc: for creating value for customers
bmc: for creating value for companies
bmc: for creating value for companies
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