Consumer markets and buyer behavior - Buying decision behavior and the buyer decision process
3 important questions on Consumer markets and buyer behavior - Buying decision behavior and the buyer decision process
What are the four types of buying behavior based on the degree of buyer involvement?
- Complex buying behavior
- dissonance buying beahavior
- habitual buying behavior
- variety-seeking buying behavior
What happens when consumers have dissonace buying behavior?
Consumers are higly onvolved with a risky purchase but see liitle differences among brands
When do consumers undertake a vareity-seeking buying behavior?
In suations characterized with low customers involvement but significant perceived differences
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