Consumer markets and buyer behavior - Characteristics Affecting consumer behavior - Cultural factors
3 important questions on Consumer markets and buyer behavior - Characteristics Affecting consumer behavior - Cultural factors
What roles do marketeers need to think of when thinking about the buyers cultural factor?
- Culture
- Subculture
- Social class
What do companies want to achieve with the total market strategy?
They want to communicate their message to more than one type of audience.
What are the seven American social classes ?
upper-upper
class, lower-upper class, upper-middle class, middle class, working class, upper-lower
class, and lower-lower class.
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