16 good questions on "Advertising and Public Relations - Advertising"

Which are the 4 aspects marketers should focus on when developing advertisement?
1. Setting advertising objectives
2. Setting the advertising budget
3. Developing advertising strategy
4. Evaluating advertising campaigns
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Name 3 types of goals/purposes advertisement can have?
1. Informative
2. Persuasive
3. Reminder
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What is the main goal of advertising?
To make consumers move through the buying process or just change the way they perceive the brand.
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On which 3 aspects is the advertisement budget focused?
1. Brand lifecycle
2. Market share
3. Degree of competition
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The 3rd step in the four-decision process in advertising is to develop a advertising strategy. Of which 2 processes does this consist?
1. Creating advertisement message
2. Choosing the advertising media.
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What is madison & vine?
A term used to represent the merging of advertisement and entertainment to break through the clutter and create new ways to reach consumers with more engaging messages.
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Of which 2 aspects can madison & vine consist?
1. Advertisement entertainment
2. Branded entertainment
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What is advertisement entertainment?
Making ads very interesting and entertaining to watch.
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What is branded advertisement?
Making the brand an inseparable  part of the entertainment, by inserting brands as props on different programs.
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Of which 3 stages does the message strategy consist?
1. Identifying consumer's needs and wants
2. Develop creative concept
3. Message execution
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What is slice of life?
Shows typical people using the product in normal life scenario.
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Give some examples of mood or image as an execution style?
Beauty, love, sensitive image around the product.
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What is technical expertise?
A company showing how it makes the product.
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What is scientific evidence?
Survey evidence showing that the brand if preferred relatively more compared to other brands.
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What is testimonial evidence?
Believable/likeable source recommending the product.
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Name the 4 steps of selecting advertising media?
1. Determine reach, frequency and impact
2. Choosing among major media types
3. Selecting specific media vehicles
4. Deciding on media timing
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