Advertising and Public Relations - Advertising
16 important questions on Advertising and Public Relations - Advertising
Which are the 4 aspects marketers should focus on when developing advertisement?
2. Setting the advertising budget
3. Developing advertising strategy
4. Evaluating advertising campaigns
Name 3 types of goals/purposes advertisement can have?
2. Persuasive
3. Reminder
What is the main goal of advertising?
On which 3 aspects is the advertisement budget focused?
2. Market share
3. Degree of competition
The 3rd step in the four-decision process in advertising is to develop a advertising strategy. Of which 2 processes does this consist?
2. Choosing the advertising media.
What is madison & vine?
Of which 2 aspects can madison & vine consist?
2. Branded entertainment
What is advertisement entertainment?
What is branded advertisement?
Of which 3 stages does the message strategy consist?
2. Develop creative concept
3. Message execution
What is slice of life?
Give some examples of mood or image as an execution style?
What is technical expertise?
What is scientific evidence?
What is testimonial evidence?
Name the 4 steps of selecting advertising media?
2. Choosing among major media types
3. Selecting specific media vehicles
4. Deciding on media timing
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