Company and Marketing Strategy - Designing the Business Portfolio
7 important questions on Company and Marketing Strategy - Designing the Business Portfolio
What are the 2 stages of the business portfolio?
2. Deciding on the businesses that are worthy to invest in
In order to better utilize strong resources and cut down weaker ones, managament has to evaluate the products and businesses that make up the company. Through which 3 steps can this be done?
2. Align business portfolio with firm's competences and philosophy by evaluating
3. Management makes the role of each SBU clear for in the future
How can the profit made by cash cows be used?
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Which 4 disadvantages does the BCG matrix have?
2. Hard to measure
3. Difficult and costly to implement
4. No advice for the future
What is market penetration?
What is market development?
What is product development?
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