Consumer Markets and Consumer Buyer Behavior - Types of Buying Decision Behavior / The Buyer Decision Process
8 important questions on Consumer Markets and Consumer Buyer Behavior - Types of Buying Decision Behavior / The Buyer Decision Process
Explaing what learning is, and what it's use is to a marketer:
What is a belief?
- Knowledge
- Opinion
- Faith
Why are marketers interested in the beliefs that people formulate about specific products and services?
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Name the four types of buying behavior:
2. Dissonance-reducing buying behavior
3. Habitual buying behavior
4. Variety seeking buying behavior
What is complex buying behavior?
What is variety-seeking buying behavior?
Name the steps in the buying decision progress:
- External stimuli
2. Information search (The stage of the buyer decision process in which the consumer is motivated to search for more information.)Sources:
- Personal sources (legitimize or evaluate)
- Commercial sources (controlled by marketer)
- Public sources
- Experiential sources
3. Evaluation of alternatives
4. Purchase decision
5. Postpurchase behavior
What is the customer journey?
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