Marketing Channels: Delivering Customer Value - Channel Management Decisions
6 important questions on Marketing Channels: Delivering Customer Value - Channel Management Decisions
What is marketing logistics? And what's the difference between outbound, inbound and reverse logistics?
Inbound --> moving products and materials from the supplier to the factory.
Outbound --> moving products and materials from the producer to the resellers and customer
Reverse --> reusing, dispose broken products, recycling etc.
On what basis is selection of channel member done? Which aspects is looked at? (6)
2. Profit records
3. Coorperativeness
4. Reputation
5. Size and quality of sale force
6. Customer location
Through which management can long-term partnerships be kept?
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What's the difference between warehousing and distribution centers?
A distribution center moves goods rather than store. Shorter time period.
What is the evaluation of channel members mainly focused on? (5)
2. Sales
3. Customer delivery time
4. Treatment of lost and damaged goods
5. Coorperation in training programs
What is multimodel transportation?
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