Communicating Customer Value: Integrated Marketing Communucations Strategy
- Personal selling
- Sales promotion
- Direct / digital marketing
- Public relations
- Direct message on your phone "we have ... In sale now!"
- Direct message on your phone "you bought ... Last week, now we have ... In sale!"
3. Press release = PR
4. Sponsorship = PR
5. Catalogs = direct marketing
6. Kiosk = direct marketing
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