Communicating Customer Value: Integrated Marketing Communucations Strategy
10 important questions on Communicating Customer Value: Integrated Marketing Communucations Strategy
The promotion mix explain and name 5 major tools and their effectiveness in the stages of the buyer readiness stages.
What is a companies promotion mix and of which 5 aspects does it exist?
- Advertising
- Personal selling
- Sales promotion
- Direct / digital marketing
- Public relations
Consumers are more informed&empowered mass marketing is used less and new technologies change communication this has led to this led to a need for Integrated marketing communications. What is this?
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What are the the fields and the elements in which the IMC is divided?
What type of promotion is a....
- Direct message on your phone "we have ... In sale now!"
- Direct message on your phone "you bought ... Last week, now we have ... In sale!"
What are the steps towards developing effective marketing communication.
How can the promotion mix aspects be transmitted to the public? And which relate to a certain promotion aspect? (6)
2. Coupons
3. Press release = PR
4. Sponsorship = PR
5. Catalogs = direct marketing
6. Kiosk = direct marketing
Which aspect of the PESTEL has the biggest impact on the tools of marketing communication?
What is the big shift in marketing communication?
What is integrated marketing communications and why do marketers focus on this?
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Topics that are related to Communicating Customer Value: Integrated Marketing Communucations Strategy
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Communicating customer value: integrated marketing communications strategy - A View of the Communication Process
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Communicating customer value: integrated marketing communications strategy - Steps in Developing Effective Marketing Communication
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Communicating customer value: integrated marketing communications strategy - Setting the Total Promotion Budget and Mix
