6 questions on "Creating Competitive Advantage - Competitive Strategies"

What is entrepreneurial marketing?
Approach where mature companies get stuck in formulated marketing and lose their creative spirit and forget to utilize customer relations.
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What are middle of the roaders?
Companies that do not have one strategy and try to do everything and fail.
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Companies can be in leadership position if they deliver superior value to customers through one of the 3 value disciplines, which?
1. Operational excellence
2. Customer intimacy
3. Product leadership
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Name 4 roles/places that a company can have within a market?
1. Market leader
2. Market challenger
3. Market follower
4. Market nicher
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What is indirect attack?
Attack at the weak point of the competitor.
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What are 2 ways to attack for a market challenger?
1. Frontal attack
2. Indirect attack
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