Creating Competitive Advantage - Competitor Analysis
3 important questions on Creating Competitive Advantage - Competitor Analysis
Name the 4 steps of a competitors analysis?
1. Identifying competitors
2. Assessing competitors
3. Selecting competitors
4. Designing a competitive intelligence system
2. Assessing competitors
3. Selecting competitors
4. Designing a competitive intelligence system
What is customer value analysis?
A tool to asses the strengths and weaknesses of the competitor by which is made clear what benefits target customers and how they rate the relative value of various competitor's offers.
Explain blue ocean strategy?
Firm tries to create products and compete on uncontested new market space where there are no direct competitors.
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