3 questions on "Creating Competitive Advantage - Competitor Analysis"

Name the 4 steps of a competitors analysis?
1. Identifying competitors
2. Assessing competitors
3. Selecting competitors
4. Designing a competitive intelligence system
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What is customer value analysis?
A tool to asses the strengths and weaknesses of the competitor by which is made clear what benefits target customers and how they rate the relative value of various competitor's offers.
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Explain blue ocean strategy?
Firm tries to create products and compete on uncontested new market space where there are no direct competitors.
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