Marketing Channels: Delivering Customer Value - Public Policy and Distribution Decisions
3 important questions on Marketing Channels: Delivering Customer Value - Public Policy and Distribution Decisions
What is exclusive dealing?
When the seller does not allow the dealer to sell the products of his competitors.
In what form can this exclusive dealing be?
Exclusive territorial agreements.
What is full-line-forcing?
A type of tying agreement where the brand accepts to sell to the dealer only if the dealer takes most or all of the line.
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