Communicating customer value: integrated marketing communications strategy - A View of the Communication Process
7 important questions on Communicating customer value: integrated marketing communications strategy - A View of the Communication Process
What are the three steps of the marketing communication process?
2. Determine the communication objectives to build a relationship and guide customers through the 5A's.
3. Design a message, while taking into account content, structure and format.
What are the 5A's you need to guide customers through?
While designing the message, we need to take into account the content, regarding appeal; rational, emotional and moral. What's the difference?
Emotional - positive or negative emotions that can motivate purchase.
Moral - sense of what is "right", mostly the case with social causes, such as cleaner environment.
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
For my 1st exam I got a C. Then, I started looking for ways to learn better and I came across Study Smart. Since then I have scored a A+, A, A- and another A. I highly recommend it to everyone who wants to hear it. I am so happy with it!!
I was struggling to finish all my first-year subjects for 3 years. Then I discovered Study Smart, which helped me to finish all of them within 3 months.
Because of StudySmart, things are going well in many ways. Before, I always had study stress and no time for anything. Now I feel calm and confident (because of the program). I used to score a B, now I usually score an A or A+.
Hey Chris, I really want to thank you very much for developing the platform, I usually got around C for my exams, now I scored an A+, an A and a A- !!
Since using Study Smart, my average has increased significantly. I even completed a statistics course with a A+ while I'm bad at statistics. I took on extra courses this year, because of Study Smart. Thanks so much!
Ever since I started studying with StudySmart I passed all my exams !!! No more re-sits!! At first, I was happy with a pass and now I only get good grades. Many thanks!
I aced all the courses I studied with Study Smart. For law, I first scored a D, and now an A! I’m 100% sure that I’ll pass all the courses I study with Study Smart.
I always thought I studied well. My grades were fine. I could never have imagined that applying these study skills would have such a huge and direct impact on my grades, my speed and the pleasure I have in learning.
For the first time, I finally feel totally confident about the way I learn. I have the perfect overview and make great progress in terms of speed and the grades I get. Thanks, Chris!
I immediately started to enjoy learning again, and my grades soared. All of a sudden, everything went better. I highly recommend Study Smart to all students..
Being able to create my materials online made the process of studying so much smoother and quicker. I no longer have to spend a huge amount of my time on creating my summaries.
At first, my notes were a mess. Now I use Study Smart to take my notes in a perfectly structured way. It helps me to save a lot of time and do other things I enjoy.
Students that study with Study Smart get better grades. The system applies all the learning methods in such a way that both well-performing students and students who struggle perform much better.
Hi Chris, I would like to thank you very much. Last year I scored C on a course, and this year I got an A+ thanks to your method! Thank you very much!
The largest effect is that my child is more enthusiastic about school! Every parent wants their children to be happy at school, Study Smart made it happen.
In high school, I failed several exams, and that has really changed now. I actually needed this tool very much back then. Since I started studying with StudySmart, I haven't had any D's. My average score is now an A and those are results I would have never had in the past
With my old method, I passed only 3 out of 8 courses. Since I started taking my notes digitally in Study Smart, I have passed all my courses on the first try. For me, StudySmart takes away the stress of wondering if I will pass or not.
Thanks to StudySmart, I passed all my exams, and with better grades than before! On top of that, I have mastered a very good study method now, which I am confident will help me earn my degree.
When designing a message, you need to take into account the structure regarding; conclusion, argument and one or two arguments in a message. Elaborate on this.
- You need to think about whether you want the best argument first or last.
- You need to think about whether you want to focus on one argument, or on two in terms of positive and negative. Most company's choose for the first option.
When sending a communication message, you consider personal or non-personal channels. What's the difference?
Non-personal channels consist of media that carry messages without personal contact or feedback. This affect buyers directly.
The purpose of communication is engaging customers and build relationships. There are nine aspects involved when communicating. What are those nine aspects?
Encoding - the sender processes the message into symbols
Message - of those symbols, a message is made up
Media - channels by which the message is send to the receiver
Decoding - the process in which the receiver symbolized the message
Receiver - the other party who receives the message
Respons - the reaction of the receiver
Feedback - the part of receivers respons communicated back to the sender
Noise - unplanned distortion during the communication process.
Which two of the nine communication aspects need to be aligned in order to communicate effectively?
Try our study magic for free
a PDF, study it super fast
- No sign up, email or credit card needed!
- AI makes unlimited flashcards
- Get unlimited quizzes and tests
- Ask AI anything
- No sign up, email or credit card needed!
- Have and keep perfect overview
- Make flashcards, notes and mind maps
- Review, test and score!
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
