13 good questions and answers about "Market Segmentation"
- Geographic
- Demographic
- Age and life-cycle
- Gender
- Income
- Psychographic
- Behavioral
- Occasion
- Benefit
Which of the above predicts the buyer's choice the most?
2. Easier to measure.
2. Business market segmentation
3. International market segmentation
This corresponds with geographic segmentation.
2. Economic factors; a countries economic structure shapes its population product and service needs and therefore the marketing opportunities.
3. Political and legal factors;
4. Cultural factors
2. Accessibility
3. Sustainability
4. Differentiability
5. Actionable
-Occasions: when consumers get the idea to buy or actually make their purchase.
-Benefits sought: Refers to finding major benefits people look for in a product class.
-User status: Non-users, ex-users, potential users, and regular users.
-User rate: Licht, medium, or heavy. The heavy users are a low percentage, but make up a high percentage of total consumption.
-Loyalty status: consumers can be ranked on their degree of loyalty.
1. Geographical
2. Economic
3. Cultural
4. Political
5. And other factors
- Accessible: The market segment has to be able to be effectively and efficiently reached.
- Substantial: Large and profitable enough to serve
- Differentiable: Segment is differentiable and will respond differently to different marketing mixes and programs.
- Actionable: Effective programs can be designed to attract and serve segments.
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