8 good questions and answers about "Forms of Direct Marketing"

Name 6 types of direct marketing?
1. Direct mail marketing
2. Catalog marketing
3. Telephone marketing
4. Direct-response marketing
5. Kiosk marketing
6. New digital direct marketing
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What is direct mail marketing?
Sending an offer, announcement, reminder to a person physical or virtual address.
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Name 4 benefits of direct mail marketing?
1. Very flexible
2. Easy personalized
3. Allows high target market
4. Easy to measure results
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What is catalog marketing?
Form of direct marketing via print, video or catalogs that are mailed to select customers, made available in stores or presented online.
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What are 2 major benefits of catalog marketing?
1. Reduce costs when it is online
2. Real time merchandising
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What is direct-response television marketing?
Direct marketing tool that takes two forms: direct response television marketing which are short or longer spot (infomercial) and invite customers to call and home shopping channels which are channels entirely dedicated to selling goods and services.
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What is kiosk marketing?
Places information and ordering machines in stores, airports, campuses and other locations.
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What is new digital direct marketing?
Mobile phone marketing, podcasts, VODcasts, interactive TV.
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