Direct and online marketing: building direct customer reationships - Forms of Direct Marketing

8 important questions on Direct and online marketing: building direct customer reationships - Forms of Direct Marketing

Name 6 types of direct marketing?

1. Direct mail marketing
2. Catalog marketing
3. Telephone marketing
4. Direct-response marketing
5. Kiosk marketing
6. New digital direct marketing
Report

What is direct mail marketing?

Sending an offer, announcement, reminder to a person physical or virtual address.
Report

Name 4 benefits of direct mail marketing?

1. Very flexible
2. Easy personalized
3. Allows high target market
4. Easy to measure results
Report

What is catalog marketing?

Form of direct marketing via print, video or catalogs that are mailed to select customers, made available in stores or presented online.
Report

What are 2 major benefits of catalog marketing?

1. Reduce costs when it is online
2. Real time merchandising
Report

What is direct-response television marketing?

Direct marketing tool that takes two forms: direct response television marketing which are short or longer spot (infomercial) and invite customers to call and home shopping channels which are channels entirely dedicated to selling goods and services.
Report

What is kiosk marketing?

Places information and ordering machines in stores, airports, campuses and other locations.
Report

What is new digital direct marketing?

Mobile phone marketing, podcasts, VODcasts, interactive TV.
Report

The question on the page originate from the summary of the following study material:

  • A unique study and practice tool
  • Never study anything twice again
  • Get the grades you hope for
  • 100% sure, 100% understanding
Remember faster, study better. Scientifically proven.
Trustpilot Logo
  • Higher grades + faster learning
  • Never study anything twice
  • 100% sure, 100% understanding
Discover Study Smart