Company and Marketing Strategy - Managing the Marketing Effort / Measuring and Managing Return on Marketing Investment

6 important questions on Company and Marketing Strategy - Managing the Marketing Effort / Measuring and Managing Return on Marketing Investment

How can a marketing analysis be carried out?

Through a SWOT-analysis, which points out the Strenghts, Weaknesses, Opportunities and Threats.
Report

Which 5 steps have to be taken in order to help the company reach its overall strategic objectives?

1. Summary containing main goals and recommendations
2. Detailed SWOT-analysis
3. Objectives and issues supported by marketing strategy
4. Strategies for target market, marketing mix, marketing expenditure levels
5. Marketing budget
Report

What is operating control?

Ongoing performance of the annual plan and improving when necessary.
Report

What is strategic control?

Whether the company's strategies are in accordance with the opportunities available.
Report

What are 3 elements of measuring standard marketing performance?

1. Brand awareness
2. Market share
3. Sales
Report

What are 3 elements of measuring customer centered?

1. Customer acquisition
2. Lifetime value
3. Equity
Report

The question on the page originate from the summary of the following study material:

  • A unique study and practice tool
  • Never study anything twice again
  • Get the grades you hope for
  • 100% sure, 100% understanding
Remember faster, study better. Scientifically proven.
Trustpilot Logo
  • Higher grades + faster learning
  • Never study anything twice
  • 100% sure, 100% understanding
Discover Study Smart