Company and Marketing Strategy - Managing the Marketing Effort / Measuring and Managing Return on Marketing Investment
6 important questions on Company and Marketing Strategy - Managing the Marketing Effort / Measuring and Managing Return on Marketing Investment
How can a marketing analysis be carried out?
Which 5 steps have to be taken in order to help the company reach its overall strategic objectives?
2. Detailed SWOT-analysis
3. Objectives and issues supported by marketing strategy
4. Strategies for target market, marketing mix, marketing expenditure levels
5. Marketing budget
What is operating control?
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What is strategic control?
What are 3 elements of measuring standard marketing performance?
2. Market share
3. Sales
What are 3 elements of measuring customer centered?
2. Lifetime value
3. Equity
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