Company and Marketing Strategy - Managing the Marketing Effort / Measuring and Managing Return on Marketing Investment
6 important questions on Company and Marketing Strategy - Managing the Marketing Effort / Measuring and Managing Return on Marketing Investment
How can a marketing analysis be carried out?
Which 5 steps have to be taken in order to help the company reach its overall strategic objectives?
2. Detailed SWOT-analysis
3. Objectives and issues supported by marketing strategy
4. Strategies for target market, marketing mix, marketing expenditure levels
5. Marketing budget
What is operating control?
What is strategic control?
What are 3 elements of measuring standard marketing performance?
2. Market share
3. Sales
What are 3 elements of measuring customer centered?
2. Lifetime value
3. Equity
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