Business Markets and Business Buyer Behavior - Business Markets
4 important questions on Business Markets and Business Buyer Behavior - Business Markets
How do business markets differ from customer markets? (3)
2. Nature of buying unit
3. Decisions and the decision process
What is the difference concerning the market structure and demand when it comes to business markets instead of customers markets? (3)
2. Market is much larger than the customer market
3. Demand in business market is more fluctuating
What is the main difference in the buying process? (2)
2. More professional purchasing effort from technical experts and top management
Why is the business buying process more complicated than customer markets?
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