4 questions on "Business Markets and Business Buyer Behavior - Business Markets"

How do business markets differ from customer markets? (3)
1. Market structure and demand
2. Nature of buying unit
3. Decisions and the decision process
Report
What is the difference concerning the market structure and demand when it comes to business markets instead of customers markets? (3)
1. Smaller number of customers
2. Market is much larger than the customer market
3. Demand in business market is more fluctuating
Report
What is the main difference in the buying process? (2)
1. There are more decision participants
2. More professional purchasing effort from technical experts and top management
Report
Why is the business buying process more complicated than customer markets?
There is more interaction, and it is therefore more formalized.
Report
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