11 good questions and answers about "Marketing Research"
It is a non-lineair process, which consists of the following steps
Define problem and objectives --> Research plan --> data collection --> data analysis --> presenting findings.
In-between presenting findings and define problems and objectives is feedback; internal as well as external.
Descriptive --> marketing research gather information that will help you to describe the problems, situations etc.
Causal --> marketing research to test the hypothesis about cause-and-effect relationships.
Secondary data is gathered for other purposes which you will use in your research as well. This data is already available.
Random sampling --> a sampling method with which all units in a population have equal chance of appearing in the sample.
2. Primary data
3. Research approaches
4. Contact methods
2. Telephone interviewing
3. Personal interviewing
4. Group interviewing
5. Online marketing research
6. Online focus groups
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding