6 good questions and answers about "Major Pricing Strategies"

Name the 3 types of pricing strategies?
1. Customer value based pricing
2. Cost based pricing
3. Competitor based pricing
What do marketers do before setting a price when it comes to customer value based pricing?
They analyze customers' needs and perceived value.
Name the 2 types of value-based pricing?
1. Good-value based pricing
2. Value-added pricing
What is high-low pricing?
Higher prices every day, but frequent discounts/promotions.
What is the strategy behind the learning curve?
To increase the share in the market by decreasing costs and price, while gaining more experience from the high level of sales.
Why can a strategy based on the learning curve be risky?
Because competitors can find other techniques which are more efficient than just increasing the volume of sales.
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