6 good questions and answers about "Major Pricing Strategies"

Name the 3 types of pricing strategies?
1. Customer value based pricing
2. Cost based pricing
3. Competitor based pricing
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What do marketers do before setting a price when it comes to customer value based pricing?
They analyze customers' needs and perceived value.
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Name the 2 types of value-based pricing?
1. Good-value based pricing
2. Value-added pricing
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What is high-low pricing?
Higher prices every day, but frequent discounts/promotions.
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What is the strategy behind the learning curve?
To increase the share in the market by decreasing costs and price, while gaining more experience from the high level of sales.
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Why can a strategy based on the learning curve be risky?
Because competitors can find other techniques which are more efficient than just increasing the volume of sales.
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