6 good questions and answers: "The Buyer Decision Process for New Products"

Name the sages of the adoption stages, and what happens during that stage:
1: Awarness: The consumer becomes aware of the product, but lacks information
2. Interest: Seeks information
3. Evaluation: Considering if the product makes sense to buy
4. Trial: Trying the product on a small scale to improve his or her estimate of the product value
5. Consumer decides to make full and regular use of the product.
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What is adoption and of which five steps does the adoption process exists?
Adoption is the decision by an individual to become a regular user of te product. The adoption process is the mental process of an individual from the first learning to the final adoption of te product.

Steps:
1. Awareness
2. Interest
3. Evaluation
4. Trial
5. Adoption
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What is the adaption process?
Mental process from which an individual passes from first hearing of the innovation to the final adaption.
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What is the individual difference in innovativeness?
- Innovators: They are venturesome and try new ideas at some risk
- Early adopters: Guided by respect, they are usually opinion leaders in their communities and adopt new ideas early but carefully.
- Early mainstream: They are rarely leaders, but will adopt a new product earlier than the average person
-Late mainstream: Only adopts the product when the vast majority of people have already have.
-Late adopters: People who are based on tradition, will only adopt a new product when it becomes somewhat of a tradition itself.
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What are the five adoption characteristics we distinguish?
1. Innovators; risky buyers
2. Early adopters; respectful, careful buyers but try new things
3. Early mainstream; deliberate buyers, but by sooner than average.
4. Late mainstream; skeptical buyers
5. Laggers; suspicious of change.
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What is the influence of product characteristic rate of adoption?
Relative advantage: The degree to which innovation appears superior to existing products.
Compatibility: The degree innovation fits the values and experiences of its potential users.
Complexity: How hard it is to use and understand the new innovation 
Divisibility: Degree to which the innovation may be tried on a limited basis
Communicability: The degree to which results of innovation can be observed or described to others.
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