7 good questions and answers: "Setting the Total Promotion Budget and Mix"
- Affordable method
- Percentage of sales
- Competitive parity
- Objective & tasks
Percentage of sales - percentage of sales is for promotion budget. However, this way you don't take into account an increase in sales.
Competitive parity - promotion budget compared to competitors.
Objective & task - most effective method in which you base your budget on the objectives you want to achieve and the tasks you need to do in order to achieve this.
With the pull strategy the producer directs its marketing activities to the final customer to induce them to engage with the company and buy the product. B2C
2. Determine tasks needed
3. Estimate task of performing this task
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