Consumer Markets and Consumer Buyer Behavior - Characteristics Affecting Consumer Behavior
23 important questions on Consumer Markets and Consumer Buyer Behavior - Characteristics Affecting Consumer Behavior
What are the four major factors influencing buyer's behaviour?
2. Social influence
3. Personal influence
4. Psychological influence
One of the characteristic factors that influence behavior is culture. We distinguish culture, subculture and social class. Marketers try to notice cultural shifts and - if applicable - make market segments based up on subcultures. In the latter they sometimes apply total market strategy?
What does the cultural factor consist of?
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
For my 1st exam I got a C. Then, I started looking for ways to learn better and I came across Study Smart. Since then I have scored a A+, A, A- and another A. I highly recommend it to everyone who wants to hear it. I am so happy with it!!
I was struggling to finish all my first-year subjects for 3 years. Then I discovered Study Smart, which helped me to finish all of them within 3 months.
Because of StudySmart, things are going well in many ways. Before, I always had study stress and no time for anything. Now I feel calm and confident (because of the program). I used to score a B, now I usually score an A or A+.
Hey Chris, I really want to thank you very much for developing the platform, I usually got around C for my exams, now I scored an A+, an A and a A- !!
Since using Study Smart, my average has increased significantly. I even completed a statistics course with a A+ while I'm bad at statistics. I took on extra courses this year, because of Study Smart. Thanks so much!
Ever since I started studying with StudySmart I passed all my exams !!! No more re-sits!! At first, I was happy with a pass and now I only get good grades. Many thanks!
I aced all the courses I studied with Study Smart. For law, I first scored a D, and now an A! I’m 100% sure that I’ll pass all the courses I study with Study Smart.
I always thought I studied well. My grades were fine. I could never have imagined that applying these study skills would have such a huge and direct impact on my grades, my speed and the pleasure I have in learning.
For the first time, I finally feel totally confident about the way I learn. I have the perfect overview and make great progress in terms of speed and the grades I get. Thanks, Chris!
I immediately started to enjoy learning again, and my grades soared. All of a sudden, everything went better. I highly recommend Study Smart to all students..
Being able to create my materials online made the process of studying so much smoother and quicker. I no longer have to spend a huge amount of my time on creating my summaries.
At first, my notes were a mess. Now I use Study Smart to take my notes in a perfectly structured way. It helps me to save a lot of time and do other things I enjoy.
Students that study with Study Smart get better grades. The system applies all the learning methods in such a way that both well-performing students and students who struggle perform much better.
Hi Chris, I would like to thank you very much. Last year I scored C on a course, and this year I got an A+ thanks to your method! Thank you very much!
The largest effect is that my child is more enthusiastic about school! Every parent wants their children to be happy at school, Study Smart made it happen.
In high school, I failed several exams, and that has really changed now. I actually needed this tool very much back then. Since I started studying with StudySmart, I haven't had any D's. My average score is now an A and those are results I would have never had in the past
With my old method, I passed only 3 out of 8 courses. Since I started taking my notes digitally in Study Smart, I have passed all my courses on the first try. For me, StudySmart takes away the stress of wondering if I will pass or not.
Thanks to StudySmart, I passed all my exams, and with better grades than before! On top of that, I have mastered a very good study method now, which I am confident will help me earn my degree.
What does the social influence consist of?
2. Family
3. Roles and social status
One of the characteristic factors that influence behavior are social factors. We distinguish groups and social networks, family and roles and status. Which one most strongly influences buying behavior?
What does the personal influence consist of?
2. Economic situation
3. Occupation
4. Personality and self-concept
5. Lifestyle
What is the difference between a reference group and membership group?
A membership group is one of the reference groups. This is the group you also belong to.
What do the psychological influences consist of?
2. Perception
3. Learning
4. Beliefs and attitudes
Describe the steps of the model of buyer behaviour.
- This consists of the marketing stimuli (The four P's: price, product, place, and promotion) and factors (Economic, culture, social, and technological factors.)
2. The black box (A consumer's mind, and also the WHY of buying behavior)
- Consists of buyer's characteristics
- Consists of a buyer's decision progress
3. The Buyer responses
- Buying attitude and preference
- What they buy, when they buy it, and how much of it they buy
- Brand engagements and relationships.
What do groups and cultures consist of?
2. Opinion leaders (influencers)
3. Mouth-of-word
4. Influencer marketing
5. Social networks
One of the characteristic factors that influence behavior are personal factors. We distinguish age and lifecycle stage, occupation, economic situation, personality and self-concept. Which of these can help to understand customer values and how they affect buying behavior?
Online social networks
What is important about a lifestyle for a marketer?
Personality can be used in analyzing consumer behavior for certain product or brand choices. Brands also have personalities and the idea is that consumers buy the brands that matches with their own personality. We can distinguish five brand personalities.
1. Sincerity
2. Excitement
3. Competence
4. Sophistication
5. Ruggedness
What's the difference between those five?
1. Sincerity; down-to-earth, honest, wholesome and cheerful.
2. Excitement; daring, spirited, imaginative, up-to-date.
3. Competence; reliable, intelligent, successful
4. Sophistication; glamorous, upper class, charming.
5. Ruggedness; outdoor, tough.
One of the characteristic factors that influence behavior are psychological factors. We distinguish motivation, perception, learning, beliefs and attitude.
A motive is a need that is sufficiently pressing to direct the person to seek satisfaction. Sigmund Freud and Maslow both have developed a theory about this. What are those theories?
Maslow argues that human needs are arranged in hierarchy; the most pressing at the bottom and the less pressing at the top. From low to high: psychological needs, safety needs, social needs, esteem needs, seulf-actualization needs.
What is a group?
People can form different perceptions of the same stimulus because of three perceptual processes: selective attention, selective distortion and selective retention. Explain these different phases.
2. Selective distortion; the tendency of people to interpret information in a way that supports what they already believe.
3. Selective retention; the tendency of people to remember good points about the brand they most favor and forget about competitors.
What is word of mouth influence?
What is an opinion leader?
What is buzz marketing?
What is a role?
What is a lifestyle?
What is a motive?
Try our study magic for free
a PDF, study it super fast
- No sign up, email or credit card needed!
- AI makes unlimited flashcards
- Get unlimited quizzes and tests
- Ask AI anything
- No sign up, email or credit card needed!
- Have and keep perfect overview
- Make flashcards, notes and mind maps
- Review, test and score!
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
