From Opportunity to Concept
3 important questions on From Opportunity to Concept
Solving lower level problems (consequences):
• Easier to find solutions
• Often more incremental products (e.g., improvements)
• Lower customer value
• Often more incremental products (e.g., improvements)
• Lower customer value
Solving higher level (causes = root problems):
• Chance to solve more problems at once = higher customer value
• Often more radical new products
• More difficult to find solutions
• Often more radical new products
• More difficult to find solutions
New product concept statement
A verbal, sketched and/or prototype statement of:
To judge the potential of the concept
To agree on what will be developed
- Technology used & functioning?
- Customer benefits (target market?)
- Overall form and design?
To judge the potential of the concept
To agree on what will be developed
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