Guestlecture Eyeon: Forecasting and planning
9 important questions on Guestlecture Eyeon: Forecasting and planning
How is Eyeon forecasting and realizing demand?
- Shape: recommendation optimization
- Team up: collaboration internally (involve marketing and sales--> looking for risks and opportunities) and externally (suppliers/ customers). Collaboration in the supply chain starts with consumer behavior--> prevent bullwhip
- Forecast: benchmark. Forecast leaders with a higher forecast accuracy have better service and lower stocks.
How do you design and implement a fit for use process?
Describe forecast ability
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Why is categorizing of products important before forecasting?
How do you forecast how deep the promotion dip will be and when this will happen and how long this will take?
How do you sense a forecast?
How do you shape a forecast?
- Companies play with prices/ direct marketing: google is triggering advertisements by adds.
- Dynamic pricing is also the strategy of offering different prices to different customers (airlines, hotels, web stores):
• Optimizes inventory management
• Segments customers by product use or other variables (e.g. frequent or infrequent purchasers)
• Web-based technology and database marketing have made this strategy much easier to implement
- Efficient store operations (shelves supermarket)
What's the role of Sales and Operations planning?
What are the objectives of S&OP?
- Timely manage and solve GAP between reality and target
You have to align objectives of demand and supply. To close gap: collaborate with sales and marketing to find solutions like promotions, etc.
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