Automaticity of Behaviour
5 important questions on Automaticity of Behaviour
What is the chameleon effect?
How does perception always activate behavioral tendencies?
Automatic goal activation: goal-priming manipulation with puzzle tas with goal related words or not. More pp's continued the puzzles when primed and told to stop.
How does advertising make use of automatic processes?
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How can you use hidden persuaders?
Research shows that if the conditions are right, subliminal advertising or other forms of priming can be made to work.
- to promote a brand
- to activate related knowledge
- to activate behaviour
- to activate goals
What are limits to automaticity?
PP's in a hurry weren't as helpful
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- Never study anything twice again
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- 100% sure, 100% understanding
