Attitude-Intention-Behaviour
5 important questions on Attitude-Intention-Behaviour
What is the principle of compatibility (Fishbein's, 1977)
Measures of attitudes will only be related to measures of behaviour if both constructs are assessed at the same level of generality
- General attitudes predict general behaviour
- Specific attitudes predict specific behaviours
What is the Theory of Planned Behaviour?
The model suggests that Attitude toward behavior, the subjective norm and the Perceived behavioral control predict behavioral intention and behavior
How can we extend the standard model?
- Identity similarity: performing behaviour in line with self concept thus serve their self-expression goals
- Anticipated regret
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
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Why do implementation intentions work?
- Remember intentions
- Creates association between situational cues and required behavior
Planning leads to more collected coupons in the study from Aarts et al. Because pps were reminded by the situational cues
How to plan to resist?
- Identify situations where risk of yielding to temptation is high
- Think of an effective coping response
- Cognitively rehearse linking the coping response to the situation
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The question on the page originate from the summary of the following study material:
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- Never study anything twice again
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- 100% sure, 100% understanding
