Social influence principles of Cialdini
7 important questions on Social influence principles of Cialdini
What are the six social influence principles of Cialdini?
- Social proof (validation)
- Commitment
- Reciprocation
- Liking
- Authority
- Scarcity
What is social proof (Cialdini)?
- Approval: belonging
- Correct information
Social proof and persuasion:
- "75% of the guests who stayed in this room reuse towels"
- Likes, reviews
What is commitment (Cialdini)?
Reduce cognitive dissonance by:
- Removing dissonant cognition
- Add new consonant cognitions
- Change behavior
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
For my 1st exam I got a C. Then, I started looking for ways to learn better and I came across Study Smart. Since then I have scored a A+, A, A- and another A. I highly recommend it to everyone who wants to hear it. I am so happy with it!!
I was struggling to finish all my first-year subjects for 3 years. Then I discovered Study Smart, which helped me to finish all of them within 3 months.
Because of StudySmart, things are going well in many ways. Before, I always had study stress and no time for anything. Now I feel calm and confident (because of the program). I used to score a B, now I usually score an A or A+.
Hey Chris, I really want to thank you very much for developing the platform, I usually got around C for my exams, now I scored an A+, an A and a A- !!
Since using Study Smart, my average has increased significantly. I even completed a statistics course with a A+ while I'm bad at statistics. I took on extra courses this year, because of Study Smart. Thanks so much!
Ever since I started studying with StudySmart I passed all my exams !!! No more re-sits!! At first, I was happy with a pass and now I only get good grades. Many thanks!
I aced all the courses I studied with Study Smart. For law, I first scored a D, and now an A! I’m 100% sure that I’ll pass all the courses I study with Study Smart.
I always thought I studied well. My grades were fine. I could never have imagined that applying these study skills would have such a huge and direct impact on my grades, my speed and the pleasure I have in learning.
For the first time, I finally feel totally confident about the way I learn. I have the perfect overview and make great progress in terms of speed and the grades I get. Thanks, Chris!
I immediately started to enjoy learning again, and my grades soared. All of a sudden, everything went better. I highly recommend Study Smart to all students..
Being able to create my materials online made the process of studying so much smoother and quicker. I no longer have to spend a huge amount of my time on creating my summaries.
At first, my notes were a mess. Now I use Study Smart to take my notes in a perfectly structured way. It helps me to save a lot of time and do other things I enjoy.
Students that study with Study Smart get better grades. The system applies all the learning methods in such a way that both well-performing students and students who struggle perform much better.
Hi Chris, I would like to thank you very much. Last year I scored C on a course, and this year I got an A+ thanks to your method! Thank you very much!
The largest effect is that my child is more enthusiastic about school! Every parent wants their children to be happy at school, Study Smart made it happen.
In high school, I failed several exams, and that has really changed now. I actually needed this tool very much back then. Since I started studying with StudySmart, I haven't had any D's. My average score is now an A and those are results I would have never had in the past
With my old method, I passed only 3 out of 8 courses. Since I started taking my notes digitally in Study Smart, I have passed all my courses on the first try. For me, StudySmart takes away the stress of wondering if I will pass or not.
Thanks to StudySmart, I passed all my exams, and with better grades than before! On top of that, I have mastered a very good study method now, which I am confident will help me earn my degree.
What are commitment/consistency based strategies?
- Make people commit to something
- Do a subsequent request
- Foot in the door:
- Small request changes self-view
- Bigger request more likely to be in line
- Low balling:
- Compliance with small requist changes self-view, mentally own the decision
- Change conditions so that initial request becomes more costly. More likely to behave in line with self-view
- Social labeling:
- Assigning a label to a person changes self-view
- Asking for something in line with label
What is reciprocation (Cialdini)?
- Door in the face technique
- First big request which will be declined
- Then small request: feels like a gift, which is reciprocated
- That's not all!
- Initial request is followed by adding something attractive (free samples) or reducing something less desirable
What is the role of authority (Cialdini)? How are the effects explained?
- Heuristic: experts are usually right
- Trust and credibility: people want to feel secure in their choices, preferring someone T&C
What is scarcity (Cialdini)? How can you explain this influence?
Opportunities seem more valuable to us when their availability is limited.
- Scarcity heuristic: what is unique or scarce must be good
- Gains/losses
- Resisting limitations to freedom (reactance)
- People value their freedom; and when it is taken away they strongly want to regain it
Try our study magic for free
a PDF, study it super fast
- No sign up, email or credit card needed!
- AI makes unlimited flashcards
- Get unlimited quizzes and tests
- Ask AI anything
- No sign up, email or credit card needed!
- Have and keep perfect overview
- Make flashcards, notes and mind maps
- Review, test and score!
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
