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A snapshot of the summary - Psychology Semester 2
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1 Social Psychology
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When are attitudes likely to affect behaviour?When external influences are minimal and when attitude is stable
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What is central route?Persuasion that uses evidence and arguments that triggers careful thinking
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What is peripheral route?Use attention grabbing techniques to try and make you make an emotional judgement really quickly
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What are the two types of theories to show that actions can affect our attitudes?Foot-in-the-door phenomenon and role playing
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What is role playing theory?If we put people in certain roles and we get them to live that role for a certain period of time, that will affect their attitude eventually b/c there are certain behaviours attached to roles
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What did Festinger propose?People experience discomfort when they hold conflicting beliefs OR when actions contradict beliefs. They will try to reduce the dissonance to relieve the discomfort (anxious, guilty, ashamed).
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What is the drive to resolve dissonance called?Principle of cognitive consistency
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What did Asch's experiment show?People have a natural
need to be part of agroup , so they will conform to the norms of groups so they will beaccepted and notrejected -
What is normative social influence?Conform because of our desire to gain approval or avoid disapproval. The price we pay for being different may be severe (ridicules, left out etc.) - we need to belong
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What is informational social influence?The desire to be right – when we conform because we are unsure of the situation or lack knowledge, so we look to others who we believe may have more information than us.
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