SCLOA Conformity and factor influencing it
3 important questions on SCLOA Conformity and factor influencing it
Which kind of conformity usually takes place in unambiguous situations?
Normative conformity.
What did Sherif's autokinetic effect study demonstrate?
Informational conformity to group norms in an ambiguous situation.
Explanation:
The situation was ambiguous in that it was an optical illusion - the autokinetic effect whereby a point of light in a darkened room will appear to move. The third person, whose original individual estimate was "overruled" in this situation by the two whose extimates had been much more similar, concluded that they lacked the information to judge correctly and moved their estimate closer to that of the majority.
Why is it difficult to generalise from laboratory experiments into conformity?
They lack ecological validity and often use non-representative samples.
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