SCLOA Principles and research
5 important questions on SCLOA Principles and research
What are the two main reasons for people conforming to a majority opinion?
Wanting to avoid exclusion or justifying the groups' responses as being based on information they are not privy to.
Cognitive processes are influenced by social and cultural factors.: is a _______
Principle:
Human beings are social animals with a basic need to belong.
Researches:
...
- Tajfel's (1970) Klee-Kandinsky study, in which schoolboys formed in-groups and out-groups almost out of thin air, and then proceeded to maximize differences between them.
- Asch's line test, again—participants claimed they gave wrong answers because they were more concerned with fitting in to the group than being correct.
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Principle:
We construct our conceptions of the individual and social self.
Research:
...
- Social identity theory, which describes the process by which an individual comes to identify with a particular group.
- Attribution theory, showing how attributing behaviour to the situation is a handy way to preserve self-esteem.
- Social learning theory, in which children first imitate and then identify with role models.
How do Asch's experiments demonstrate that human beings are social animals with a basic need to “belong”?
By measuring a person's tendency to conform to the group norms.
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