SCLOA Sterotypes
4 important questions on SCLOA Sterotypes
Bargh et al. (1996)—elderly stereotypes
- demonstrated that being exposed to ('primed') certain stereotypical values (in this case, words associated with the elderly) can be enough to produce stereotyped behaviour
- found that university students who had been primed with words associated with the elderly (e.g. old, grey, lonely) walked at a slower pace than students who had not been primed with such elderly-associated words
- limited generalizability
- insight into how simply thinking about a specific stereotype might be enough to influence active behaviour
- It doesn't take much to prime a stereotype.
How does the grain of truth hypothesis illustrate the formation of stereotypes?
How did Hamilton and Gifford's theory demonstrate the formation of stereotypes?
It is the theory that stereotypes are formed through an illusory correlation between two unrelated events that are seen as co-occurring.
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What is stereotype threat?
It is when people feel that they will be judged on a negative stereotype about their group rather than on their own abilities.
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