Food products: marketing and consumer behaviour - Decision making
3 important questions on Food products: marketing and consumer behaviour - Decision making
What are the 6 concepts of the decision making model?
- Problem recognition
- search behaviour
- evaluating alternatives
- purchase / choice
- post-purchase experience
- feedback and repeat choice
What are the three product attributes?
- Search attributes / quality cues
- choice made based on senses -> brands, colour, price
- experience attributes
- attribute verified through senses of consumption
- sensory quality (taste), convenience (gemakt) social value
- immediate feedback
- credence attributes (geloofwaardigheid)
- cannot be identified by individual consumption
- regards health, environmental aspects etc.
Maslow's law for food:
- First: food security
- second: food safety
- third: taste, price, convenience
- fourth: health
- fifth: sustainability
- sixth: moral
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