Food products: marketing and consumer behaviour - Quality perception
3 important questions on Food products: marketing and consumer behaviour - Quality perception
Beckers 2 meat quality categories:
- Quality characteristics (QC)
- scientifically measurable / objective quality aspects
- Quality attributes (QA)
- aspects that are perceived important by consumers
- subjective quality
Higher perceived quality : quality in the eye of the beholder.
What aspects can lead to higher perceived quality?
Beholder = toeschouwer
quality perception by expectations
quality perception by expectations
- ingredients
- shape
- colour
- sustainability
- packaging
- price
- looks
- brands
A product is a bundle of benefits: example ben and jerry's
The amount of taste, freshness, sustainability, calories etc in one cup are a bundle of benefits.
Some benefits must be learned first -> fair trade production for example
Some benefits must be learned first -> fair trade production for example
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