Principles of planning media strategy
8 important questions on Principles of planning media strategy
Will media strategies that have advantages over competitors always succeed?
Why should you advertise when people are buying?
What is meant by an investment spending strategy?
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When a product's price is reduces, which three elements can affect the consumer then?
price: Price reduction must be so that in motivates the impact on the consumer.
communication: your add must be noticeable and has audience appeal.
media choice: Media work best when combined with a motivating force-like price reduction- and an attractive message placed in a strong medium.
What is meant by the planning target and a buying target?
But broadcast media are bought only on the basis of age and sex demographics.
Therefore a buying target - that is, a target categorized by age and sex demographics - must also be defined.
for example: planning target is: female homemakers in households that use frozen pizza. your buying target is then women from 25-54.
What is meant by heavy-up scheduling?
What is meant by share of voice (SOV)?
But: a crude mesure because they do not tell us how they affect the many important marketing variables.
What is meant by channel planning?
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