Read the summary and the most important questions on Research Methods

• 1 Introduction

• 1.1 Definition

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• What are the steps of problem definition? (UnInWDeW)

  • Understanding business issue & key elements
    
  • Indetify problems caused by issue
  • Writing decision statement
  • Determining the unit of analysis and research variables
    
  • Writing research questions or hypothesis

• What is a decision statement?

  Brief, well-ordered explanation of a decision.
  Expresses the critical question(s) the researcher must answer.

• 1.2 Differences

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• What is the difference between commercial and academic research?

  • Commercial => focus more on answer
    
  • Academic => focus more on research questions

• 2 Space / Time

• 2.1.1 Cross-sectional studies

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• Synonyms of Cross-sectional research:

  • Cross-sectional analysis
    
  • Transversal study
  • Prevalence study

• What are the strengths of Cross-sectional research:

  • Cost-efficient
    
  • Fewer logistic problems

• 2.1.2 Longitudinal studies

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• What are the strenghts of Longitudinal studies?

  • Better for testing causal processes
    
  • More in-depth understanding of behavior

• 2.1.2.1.2 Panel

• What is a Panel study?

  
  Same set of people are interviewed two or more times over time

• 2.1.2.1.3 Trend

• What is a trend study?

  Samples different groups of people at different points in time from the same population.

• 2.2 Retrospective vs prospective research

• What is retrospective research?

  Ask respondents to recall their past

• What is prospective research?

  Begin with sample and follow behavior into future.