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Summary Research Methods For Business Students

- M N K Saunders, et al
ISBN-10 1292208783 ISBN-13 9781292208787
1070 Flashcards & Notes
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A snapshot of the summary - Research Methods for Business Students Author: M N K Saunders Adrian Thornhill Philip Lewis ISBN: 9781292208787

  • 1 Choosing a research topic and developing your research proposal

    This is a preview. There are 35 more flashcards available for chapter 1
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  • What is a clearly defined research question? And what is most likely the first word of a research question?
    A clearly defined research question expresses what your research is about and will become the focal point of your research project.

    It is most likely to start with 'What', 'When', 'Where', 'Who', 'Why', or 'How'.

    It is the key question that your research will address.
  • What is the difference between method and methodology ?
    - Method = The techniques and procedures used to obtain and analyse research data, including for example questionnaires, observation, interviews, and statistical and non-statistical techniques.

    - Methodology =  The theory of how research should be undertaken, including the theoretical and philosophical assumptions upon which research is based and the implications of these for the method or methods adopted.
  • 'Research' is all around us. Give some exemples of where in daily life we meet the word 'research'.
    - in a debate about the findings of a recent poll of people’s opinions

    - Politicians often justify their policy decisions on the basis of ‘research’  

    - Newspapers report the findings of academics’ research

    - Documentary programmes tell us about ‘research findings’

    - Advertisers may highlight the ‘results of research’
  • What is a research aim?
    A research aim is a brief statement of the purpose of the research project.
  • What is theory? (as in text)
    Theory is a systematric body of knowledge grounded in empirical evidence which can be used for explanatory or predictive purposes.
  • When do you use a deductive approach? (deduction)
    When your research project will be theory-driven, you will be using a deductive approach. Know theory and then collect data test the hypothesis.
    (to test theory)
  • When do you use an inductive approach? (induction)
    When your research project will be data-driven, you will be using an inductive approach. Collect data and then create theory as a result of the data analysis.
  • What is the abductive research approach about? (abduction)
    It moves back and forth, combining deduction and induction.
  • What matches what many business and management researchers  actually do (deduction, induction, abduction)?
    Abduction, which combines deduction and induction.
  • What are the three types of research?
    • Applied research; direct and immediate relevance to practitioners
    • Scientific research; involves the systematic observation/experimentation of phenomena
    • Information gathering

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