Innovation Management - What is innovation?
3 important questions on Innovation Management - What is innovation?
What is creative destruction/disruptive innovation?
Newly developed products displace existing products or market positions
Why represents cannabalization a difficult decision for managers?
- Margins an market acceptance of existing products are known
- Existing customers don't like radical innovation
- New innovations can steal market share
What is the definition of R&D?
Creative work undertaken on a systematic basis in order to increase the stock of knowledge (convert money into knowledge)
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