Crafting a Deployment Strategy
12 important questions on Crafting a Deployment Strategy
What are 2 factors to keep in mind when time a launch strategic?
2. Ensure that production capacity and complementary goods or services are in place
What are the 2 important focusses for launch timing?
2. Optimizing cash flow versus embracing cannibalization
What is meant with the term cannibalisation?
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What is backward compatible?
What the survival pricing strategy?
What are the advantages of using penetration pricing?
Why are firms in industries characterised by increasing return will often use the objective of maximising market share and penetration pricing strategy?
What are 4 different strategies to accelerate distribution in order to rapid deploy?
2. Bundling relationships
3. Contracts and sponsorship
4. Guarantees and consignment
What is meant with bundling relationships?
What are the three major marketing methods for a technological innovation?
2. Promotions
3. Publicity/public relations
4. preannoucements and press releases (aggressive promotion)
When designing a marketing plan, what does the firm must take into account?
What are 5 strategies in order to accelerate the distribution, to become a dominant design?
2. building relationships
3. contracts and sponsorships
4. guarantees and consignments
5. marketing
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