What is Corporate Strategy?
5 important questions on What is Corporate Strategy?
What are the 2 Generic Business Strategies firms can apply in quest for a competitive advantage?
2) Lower Costs & Maintain Differentiation
What are the different reasons why firms need to grow?
2. Lower Costs: economies of scale
3.Increase market power: gaining bargain power with suppliers and buyers
4.Reduce risk: diversify their products and service portfolio through competing in a number of different industries
5.Motivate managers: managers may be more interested in pursuing their own interests instead of shareholder value
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What are Economies of Scope?
What are the 3 Dimensions of Corporate Strategy?
2) Diversification - What range of products and services should the company offer?
3) Geographic Scope - Where should the company compete in terms of regional, national, or international markets
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