Vision, Mission and Values
5 important questions on Vision, Mission and Values
What are Core Values Statements?
What are Customer-oriented vision statements?
What are Product-oriented vision statements?
they improve existing products and services BUT do not pay attention to current consumer problems (unfulfilled needs)
They focus employees on improving existing products and services without considering underlying customer problems to be solved.
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Under which 3 circumstances is a positive relationship between Vision statements and Firm performance more likely to exist?
2) Internal stakeholders are invested in defining the vision
3) Organisational structures align with the firm's vision statement
What are Organisational core values?
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