BSR, 2019 - BSR's Five-Step Approach
9 important questions on BSR, 2019 - BSR's Five-Step Approach
What are the 5 steps that BSR has identified in their approach to Stakeholder Engagement?
- Engagement Strategy
- Stakeholder Mapping
- Preperation
- Engagement
- Action Plan
What does the first step entail?
What does the second step entail, this is the most important step to understand?
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What does the third step entail?
What does the fourth step entail?
What does the fifth step entail?
What are the 3 do's of stakeholder engagement?
- Link engagement strategy to business strategy
- Focus internally before externally (gain buy-in, find champions)
- Learn from past experience, both successes and failures
What are the 3 dont's of stakeholder engagement?
- Decide on stakeholders before deciding on your objectives
- Jump directly to choosing an engagement format
- Ignore internal concerns
When it comes to stakeholder identification, it is important to brainstorm a list of stakeholders without screening. Look at individuals as well as organisations. What are 8 examples listed in the article of potential stakeholders?
- Owners (e.g. Investors, shareholders)
- Customers (e.g. Direct/indirect customers)
- Employees (e.g. Current, potential, retirees)
- Industry (e.g. Suppliers, competitors, industry associations)
- Community (e.g. Residents near company facilities, chambers of commerce, schools)
- Environment (e.g. Nature, non-human species, future generations)
- Government (e.g. Public authorities, local policymakers)
- Civil society organizations (e.g. NGO's, labor unions)
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