Strengthening a Firm's Competitive Position
3 important questions on Strengthening a Firm's Competitive Position
Blue- ocean strategy
Creating or discovering a new market segment in order to receive new revenue
Outsourcing makes sense when
- When an activity can be performed better and cheaper by outside specialists
- the activity is not crucial to the firm's ability to achieve sustainable competitive advantage
- the outsourcing improves organisational flexibility and time to market
- it allows a company to concentrate on core business
Strategic Alliance and Partnership
- A strategic alliance is a formal agreement between two or more separate companies in which they agree to work cooperatively towards the same objective
- A joint venture is a partnership with the establishment of independent corporate entity that the partners own and control together sharing the risks.
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