Theories of innovation in management and marketing - Dominant design
3 important questions on Theories of innovation in management and marketing - Dominant design
What is the definition of dominant design?
The one that wins the allegiance of the market place, the one that competitors and innovators must adhere to if they hope to command a significant market following
The technological 'standard' in the market
Which two phrases can you identify with the dominant design
Pre-paradigmatic (many ideas circulating) until ''shake-out''
Paradigmatic (one dominant theory/technology, until overturned by another)
What is the basic difference with the PE theory
Dominant design is nog necessarily technologically superior
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