Theories of innovation in management and marketing - Technologies versus visionaries
3 important questions on Theories of innovation in management and marketing - Technologies versus visionaries
What drives radical innovation?
Willing to cannibalize current wealth to realize future potentail, not size
When do firms have lower willingness to cannibalize?
If they made specified investments in the ''old'' technology
How can we overcome the effects of a lower willingness to cannibalize
Future focus, product championing and internal markets may overcome these effects
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