B2B marketing in supply chain networks - Omni-channel marketing
3 important questions on B2B marketing in supply chain networks - Omni-channel marketing
Set of interdependent organizations involved in the process of making a product or service available for use or consumption
Marketing channels
... Social media:
- interacting with partners to increase efficiency
- improving company's upstream SC
- sharing proprietary info with partners
- security
B2B
... Social media:
- Engaging with customers to improve sales
- supporting company's downstream SC
- increase information diffusion
B2C
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