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Summary: Tab Fashion Strategies Prada
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Read the summary and the most important questions on tab fashion strategies PRADA
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1 prada
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when is Prada established and by who?
Fratelli Prada is established in 1913 by Mario and Martino Prada -
what claimed the company immediately?
a premium market postion -
what was strategically done in two days?
1. product focus on imported British leather travel accessories, targeted to match needs of elite consumers.
2. Opening first boutique in the Galleria Vittorio Emanuele -
What affiliation had Prada ?
affiliation with elite was formally recognized by italian royalty -
what happend in 1919?
Fratelli Prada designated official supplier to the royal household -
What take Prada into the brand's trademark logo?
coat of arms and knotted rope, insignia of the house of savoy -
what where the main reasons that Prada was a moderately successful business?
1. indiscernible, outdated product and brand identity
2. lack of vision concerning how to develop in business terms -
what happend in 1978?
Miuccia Prada took over the business from her mother -
explain the four distinct phases of Prada's evolution?
1. search for a differential
2. establishing a growth platform
3. aspiration and acquisition
4. retrenchment and consolidation -
1: what happend in 1979?
Miuccia Prada began working on utilitarian baggage collection
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